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Brand identity prism Source: Kapferer (1992, 1998) | Download Scientific Diagram
Stand out from the competition by sharpening your brand identity - ICEF Monitor - Market intelligence for international student recruitment
Jean-Noël Kapferer, INSEEC U. - Riches de tous pays, mais chacun sa vision du luxe - Stratégies & Management - xerficanal.com
Jean-Noël Kapferer, HEC - Marques de luxe : vers un big bang de la distribution - Stratégies & Management - xerficanal.com
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Exclusive interview with Jean-Noel Kapferer, author of The Luxury Strategy | Eul din eticheta
Jean-Noël Kapferer, ou la passion de la marque
