![Advertising in Our Economy (Century of Marketing): Borden, Neil Hopper: 9780405111723: Amazon.com: Books Advertising in Our Economy (Century of Marketing): Borden, Neil Hopper: 9780405111723: Amazon.com: Books](https://m.media-amazon.com/images/I/414+BEtgaHL._AC_UF1000,1000_QL80_.jpg)
Advertising in Our Economy (Century of Marketing): Borden, Neil Hopper: 9780405111723: Amazon.com: Books
![The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download](https://images.slideplayer.com/39/10951305/slides/slide_2.jpg)
The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download
Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -
![Neil BORDEN | Associate Professor | University of Pittsburgh, PA | Pitt | Department of Radiology | Research profile Neil BORDEN | Associate Professor | University of Pittsburgh, PA | Pitt | Department of Radiology | Research profile](https://i1.rgstatic.net/ii/profile.image/339315440799745-1457910513792_Q512/Neil-Borden.jpg)